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HOME> Permanent Exhibitions > History of AD in Japan >5. Post-war resurgence and the introduction of broadcast advertising
Permanent Exhibitions. 5. Post-war resurgence and launch of advertising over the airwaves

1.Decorative advertisement of the Edo period 2.Cultural enlightenment period and the modernization of advertising 3.Advancement of consumer society and modernism in advertising 4.Rapid progress and regression in advertising industry 5.Post-war resurgence and the introduction of broadcast advertising 6.Economic growths and the technical advancement in advertising 7.New developments in advertising
Japan's public service advertisingSociety, Life and Culture of the 20th Century
A view of the exhibition
Japan was defeated in war and the country reduced to rubble, but driven by strong desire and will of the Japanese people, restoration and economic growth were soon to follow, and advertising played a key role in this reconstruction. First, newspapers and magazines experienced resurgence. Then, in 1951, commercial radio stations began to sprout up across the country as a new form of mass media. Two years later, Japanís first commercial television station made its debut. Quickly, commercial broadcasting ensured its position as a major advertising medium.
Ladies, don't forget to vote! / Interior Ministry / 1946 / Poster
 
1 Decorative advertisement of the Edo period
2 Cultural enlightenment period and the modernization of advertising
3 Advancement of consumer society and modernism in advertising
4 Rapid progress and regression in advertising industry
5 Post-war resurgence and the introduction of broadcast advertising
6 Economic growths and the technical advancement in advertising
7 New developments in advertising
Japan's public service advertisingSociety, Life and Culture of the 20th Century
 
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