HOME> Permanent Exhibitions > History of AD in Japan >Society, life and culture of the 20th century Modern advertisements began and flourished in the 20th century. In order to help visitors understand a general sense of the time, there is a collage of newspapers, magazines, books and popular products from that era, divided by decade. Looking at originals of these bestselling products, observing the first issues of popular magazines, and newspapers reporting historical events, visitors can view the 20th century in tangible way. At the same time, advertisements from each decade, being projected on the central display monitor placed in the exhibition room, help visitors understand the historical background of the advertisements. Decorative advertisement of the Edo period Cultural enlightenment period and the modernization of advertising Advancement of consumer society and modernism in advertising Rapid progress and regression in advertising industry Post-war resurgence and the introduction of broadcast advertising Economic growths and the technical advancement in advertising New developments in advertising