 |
 |
|
|
Receptionists are stationed. |
 |
Books, postcards and museum goods are available
for purchase. |
 |
|
"110 Best Ad Copies of the 20th Century"
selected by Tokyo Copywriters Club (TCC) are on
display. |
 |
The only library in Japan dedicated to advertising.
Visitors have access to a wide range of books and
digitally archived advertisements. Books are not
for lending. |
 |
|
Introduction to the dawn of advertising in Japan
dating back to Edo (1603~1868) and early Meiji (1868~1912)
eras including merchants painted on Byobu-e
(folding screens), formed wooden signboards, Nishiki-e
(colorful woodblock prints), and early newspapers. |
 |
Two 42-inch interactive monitors allow visitors
an opportunity to view rare books and other fragile
material from digital archives including illustrated
flyers, matchbox labels and e-sugoroku. Edo-meisho-zue
(beautiful scenery of Edo) is only a click away
for page-by-page viewing. |
 |
Originals or replicas of newspapers, magazines,
books and bestselling products in the 20th century
are displayed by decade. By comparing them with
the
"Advertisements of the 20th Century" located
in the opposing panels, visitors will be able to
comprehend the background and visually sense the
society in which those advertisements were created.
|
 |
Graphic displays of advertisements from Taisho (1912~1926)
through Showa (1926~1989) and Heisei (1989~) eras
include extra-large posters reflecting the Taisho
Modernism, a variety of posters and large-scale
campaign posters from the wartime and postwar periods,
and the rapid economic growth to the bubble economy
era. |
 |
TV commercials are displayed in four time spans
from the dawn of commercial TV broadcasting (1953)
to the modern age (1999), ranging from the earliest
black-and-white messages to today's commercials
based on the state-of-the-art visual technologies. |
 |
Dentsu Advertising Award-winning neon signs are
projected on the wall. Also on display are the photos
of old neon signs from the "good old"
days. |
 |
Touch-screen monitors, each dedicated to an advertising
award in Japan and overseas, allow visitors to check
award winning radio and TV commercials from the
old days to the present. |
 |
Touch-screen monitors allow visitors to look for
specific advertisements in ADMT collection from
various perspectives. |
 |
Some of the most celebrated ads, from Japan and
overseas, are on display here. This area also stages
ADMT's original exhibits.
*Displayed items are changed in association with
temporary exhibitions.
|
 |
Multipurpose space with a large screen shows "Advertising
- Mirror of Society" a 14-minute video presentation
on the history of advertising from the vibrant advertising
of the 18th-century Edo period to the modern times.
* Presentation in English, Chinese or Korean is
available upon request (subject to advance confirmation). |
 |
|
Touch-screen monitors allow visitors to look for
specific advertisements in ADMT collection from
various perspectives. |
 |
Turning right at the end of the black-toned B1F
Entrance Hall, visitors will find this spacious,
silver-toned stairway hall normally used for featured
exhibitions and occasionally for staging audio-visual
installations. |
 |
|
 |
|
|
|
|
|
|
|
