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Representative
items in the Museum Shop are introduced below.
The items are available for purchase at the
shop exclusively. |
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a thousand titles of advertising magazines
including Senden Kaigi and Kokoku
Hihyo, academic books and guidebooks on
advertising and marketing, as well as design
books, are on the shelf at all times. |
23×88cm,
300 Yen
Stringent guidelines, compiled in 1951 for
employees by Yoshida Hideo, Dentsu's fourth
president, represent Yoshida's own disciplines
that he imposed on himself. "Your work
is to be created by yourself, not offered
by others" and nine other equally enlightening
rules apply to all whether engaged in advertising
or not. |
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A1
size, 500 Yen (each)
Matchbox labels from the late Meiji to early
Taisho eras, assorted by ADMT in a poster
style or printed on Kraft paper may
be used as wrapping paper, book-covers, etc.
Matches were exported in boxes that often
featured exotic designs that reflected cultures
of the destination countries.
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42.0×59.5cm,
600 Yen
E-sugoroku (a backgammon-like game
played with dice), said to be from Tempo era
(1830~1843), has 55 pictures representing
popular products, stores or scenery in Edo
in those days, arranged in the way similar
to the famous "53 Stations of Tokaido"
located between Edo and Kyoto. Players enjoyed
the virtual strutting along Edo streets. |
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50×30×10cm,
350 Yen
A B1-size original paper-made bag with an
ADMT tag. |
480
Yen
Miniatures of enamel signboards from early
Showa era. One of the four (printed on package)
or a surprise item is in the package. (Do
not open the package before purchase!) |
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80
Yen (each)
Advertisements in ADMT Collection from Edo,
Meiji and Taisho eras are available in postcards,
featuring retrospective designs such as Nishiki-e,
E-sugoroku and old signboards. Original
postcards with the ADMT logo are also available. |
Published
to celebrate the 40th anniversary of the Yoshida
Hideo Memorial Foundation, this picturesque
book contains ads mainly from Edo to Early
Showa eras that are carefully selected from
numerous ADMT collections, classified and
presented under Nishiki-e, Hikifuda
(flyers), posters, signboards and other categories.
Each ad in the book is presented along with
data and informative comments.
The book also features themes of interest
such as "An Exposition as a Medium"
and "TV and Radio Commercials in the
20th Century."
Not for sale in bookstores but copies are
available for purchase at the Museum Shop
for ¥3,500 (Japanese version only). |
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