This permanent exhibition gives visitors a panoramic view of the history of advertising in Japan. The exhibit is divided into seven sections covering the late Edo period to the present, under the theme of “Society and Advertising”, showcasing the ADMT’s collections related to each section. On the wall opposite this exhibition, there is a collage of popular products, newspapers and magazines, titled “Society, Life and Culture of the 20th Century”. By comparing the permanent collection with this modern advertising collage, visitors can better gain understanding of the relationship between society and advertising.