Museum of Advertising and Marketing
ADMT. ADVERTISING MUSEUM TOKYO
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Exhibitions. Permanent Exhibitions

History of Advertising in Japan -From the Edo period to the present-
The permanent exhibitions give visitors the panoramic view of the history of advertising in Japan. Seven corners categorized by the times according to the theme of the society and the advertising from the late Edo period to the present, and each of them is composed by ADMT’s collection. By comparing them with the “Society, Life and Culture of the 20th Century”, a collage of popular products, newspapers and magazines in the 20th century located in the opposing panels, visitors will be able to comprehend the relationship between society and advertising.

1. Eye catching ads of the Edo period   2. Cultural enlightenment and the modernization of advertising
3. Advance of consumer society   4. Remarkable progress and involuntary hibernation in advertising
5. Post-war resurgence and launch of advertising over the airwaves   6. Economic growth and advance in advertising activities
7. Varied advertising activities and new trends in advertising    
Japan's public service advertising   Society, Life and Culture of the 20th Century

From Permanent Exhibitions

Key points of the Permanent Exhibits are introduced along with selected works.
 
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