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| The permanent exhibitions give visitors the panoramic view of the history of advertising in Japan. Seven corners categorized by the times according to the theme of the society and the advertising from the late Edo period to the present, and each of them is composed by ADMT’s collection. By comparing them with the “Society, Life and Culture of the 20th Century”, a collage of popular products, newspapers and magazines in the 20th century located in the opposing panels, visitors will be able to comprehend the relationship between society and advertising. |

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Key points of the Permanent Exhibits are introduced
along with selected works. |
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