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The 68th Dentsu Advertising Awards Exhibition
From August 6 (Tuesday) to September 26 (Saturday)
At the Advertising Museum Tokyo
Organized by the Yoshida Hideo Memorial Foundation and
Dentsu Advertising Awards Screening Committee
Supported by Dentsu

The Advertising Museum Tokyo is delighted to once again be hosting the annual Dentsu Advertising Awards.
Committed to bringing the ad industry’s social and cultural standards to new heights, Dentsu’s fourth president, Hideo Yoshida, launched these awards back in 1947 with an eye to introducing outstanding creative advertising works to the world.
Over the 68 years since then, the advertising business has seen a world of changes that have made our economy and society more global in an age where communication is overwhelmingly digital. Against this backdrop, advertisements play a vital role as the cornerstone of corporate communications.
Hideo Yoshida once said, "Advertisements are a barometer of culture and society." Of course, he was right. Advertisements, while they influence our lives in so many ways, also serve as a mirror that instantly reflect the societal trends that are occurring at that very moment in time.
The judges for this year's Dentsu Advertising Awards have noted that many of the winning works begin with a very unique conceptual foundation upon which diligence and elegance come together.
I urge everyone to come visit the museum and experience the emotional impact of these creative works for themselves.


Toyoko Mori
President
Advertising Museum Tokyo


This year marks the 68th anniversary of the Dentsu Advertising Awards.
Launched in 1947 with an aim to take Japanese advertising to new heights, the Dentsu Advertising Awards is highly recognized as the only comprehensive advertising award program covering every type of ad media there is. Its history mirrors the history of the Japanese advertising industry itself.
As the Japanese economy continues to move steadily along the path to recovery, corporate performance is looking up.
Against this backdrop, marketing communications are playing a greater role in revitalizing consumption as well as achieving sound and sustainable development of the society.
Making these remarkable Dentsu Advertising Award-winning creative works available for viewing to a wider audience at the Advertising Museum Tokyo will surely drive this award program forward into the future as it fuels the growth of the entire ad industry.
I hope you will seize this opportunity to discover a world of award-winning ads.



Takashi Imai
Chairman
Dentsu Advertising Awards Screening Committee

 


 
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