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Japan Magazine Advertising Awards
Dates: Thursday, March 3, 2016 to Saturday, April 9, 2016
Venue: Advertising Museum Tokyo / Japan Magazine Advertising Association
Supported by Dentsu


JAA Advertising Awards A Competition evaluated by Consumers
Dates: Thursday, March 3, 2016 to Saturday, April 9, 2016
Venue: Advertising Museum Tokyo / Japan Advertisers Association Inc.
Supported by Dentsu

Throughout the year, the Advertising Museum Tokyo presents the latest award-winning works from various advertising competitions in Japan and around the world. This exhibition presents the work of award winners from "The 54th JAA Advertising Awards – A Competition Evaluated by Consumers" by the Japan Advertisers Association (JAA, a public interest incorporated association) and "The 58th Japan Magazine Advertising Awards" by the Japan Magazine Advertising Association (JMAA, a general incorporated association).
Both of these advertising awards have long histories that reach back more than 50 years. During that time, each has recognized works of advertising from their own distinctive perspective, helping to define the role and value of advertising together with consumers. Realizing that the nature of advertising and the ways that advertising is received by consumers have both changed significantly in recent years with the development of digital technologies, JAA has created an innovative award that strengthens opportunities for the audiences of advertising (consumers) to make selections.
Likewise, JMAA has realized that the nature and role of magazine advertising have also changed. Its newly created "Special Award of the Management Committee" recognizes highly inventive advertising that unfolds three-dimensionally and on multiple fronts—for instance, by fusing magazines with other media.
A glance at this year's award winners reveals a truly diverse array of advertising, including projects that suggest new possibilities by transcending the limits of media conventions through their collaborative use of the internet; expressive forms of advertising that utilize advanced printing technology; humorous advertising that plays with media conventions; and advertising with a focus on social themes such as family and community. These works remind us that advertising is an inextricable source of information in our lives and deeply rooted in our everyday experience, however casual our day-to-day encounters with advertising may seem.
I invite you to view this concurrent exhibition of "outstanding advertising selected from the consumer's perspective" and "magazine advertising judged from the reader's perspective" and hope you will allow your emotional feelers to "respond naturally" to the award winning works of advertising you will encounter.

Advertising Museum Tokyo
Toyoko Mori, President


Japan Magazine Advertising Awards

The “Japan Magazine Advertising Awards,” sponsored by the Japan Magazine Advertising Association, with additional support from METI, were founded in 1958 with the purposes of improving the quality of magazine advertising and contributing to the development of industry, economy, society, and culture in Japan. Each year awards are presented to the advertiser and creator of magazine advertisements from the past year which have demonstrated excellent planning and technique, and this year will be the 58th. The awards ceremony is held around November 5th, “Magazine Advertising Day,” every year.



Notes on the Exhibition Opening

The “Japan Magazine Advertising Awards,” sponsored by the Japan Magazine Advertising Association, with support from METI, are presented each year to the advertisers and creators of magazine advertisements which have demonstrated excellent planning and technique. Founded in 1958, this year will be their 58th. This year saw 4,043 submissions from member magazine publishers, of which 31 received awards: 15 Gold Awards, 15 Silver Awards, and 1 Special Award of Management Committee. Among these, Suntory Holdings Limited received the Minister of Economy, Trade, and Industry Award and Kao Corporation the Best Award, at an awards ceremony held on Thursday, November 5th, “Magazine Advertising Day.”
This exhibition includes the award-winning works as well as 57 past winners, available for view at audiovisual terminals.
“Magazine advertisements” provide readers with entertaining, useful, finely detailed information on daily life, as a mirror of the world situation. These works offer an opportunity to sense the rich expressiveness and superior functionality of magazine advertisements and to savor the charm of magazines, with their close ties to readers, and the magazine culture which contributes to society.

Japan Magazine Advertising Association
PR Committee


JAA Advertising Awards A Competition evaluated by Consumers

The Japan Advertisers Association, composed of the major Japanese advertisers, has held the “Advertisement Beneficial to Consumers Contest” since 1961 as one of its central activities. In the year before last, when half a century had passed, the competition was put off for a year in order to respond to the recent dramatic changes in the advertising environment; the goals and adjudication methods of the Advertising Awards were revised and the name also changed to “JAA Advertising Awards A Competition evaluated by Consumers” to emphasize its roots in the selection of advertisements by their receivers (consumers). The competition kicked off again in 2015.
The JAA Advertising Awards are globally unique overall advertising awards (additionally supported by METI), in which consumers, the receivers of advertisements, judge based on actual reactions the awards submitted by advertisers, media companies, advertising companies, and advertisement production companies (the transmitters of advertisements).
This year, there were a total of 2,384 submissions across the six categories of newspapers, magazines, television, radio, Web, and outdoor/transportation. Based on adjudication criteria of “ads that are easy to like, empathize with, and relate to,” “ads that are easy to understand and go along with,” and “ads with a sense of originality,” a total of 130 consumer judges selected 65 advertisements to receive the award.



Greeting

Advertising, as a means of communication between corporations and consumers, imbues consumers with vitality as well as encouraging economic development; it is essential for social life which creates culture as well. The JAA Advertising Awards, through their presentation to advertisements which are superior from the point of view of everyday consumers, are intended to work towards methods of communication suited to the times, and to contribute to the development of healthy advertising.
This exhibition should provide a real awareness of the fact that the advertisements which we think nothing of as we see them in daily life are a source of information closely bound to everyday lives, and a social presence which creates new fashions and new cultures.
Enjoy the numerous brilliant advertisements which have received recognition through a severe adjudication process by consumer judges.

Japan Advertisers Association Inc.
Consumer Committee Chairman



 


 
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