||“One Show 2013” Exhibition
Organized by Yoshida Hideo Memorial Foundation and the One Club for Art & Copy
Cooperation by Dentsu
From Thursday March 6 to Sunday May 18, 2014
The One Show, organized by the One Club for Art and Copy, a non-profit organization based in New York, is a renowned international creative competition judged by creatives who are front-runners in the creative industry worldwide. The history of One Club goes back to 1975 when it was founded and since then, for more than 40 years, it has been recognizing and celebrating outstanding creative works. Though the One Show is well recognized internationally, One Club’s activities are not limited to creative awards but also cover a wide range of activities including publishing advertising-related subject matter, organizing creative workshops and presenting student creative awards One Club has been working for the improvement of advertising standards with the future being central to their vision.
You will witness the ever fast speed of change in the media environment by looking at all the works introduced at the One Show exhibition. The majority of works are created based with digital communications in mind such as SNS, animated sights and contents distribution. You will notice that the works attracting more attention are the campaigns reaching beyond media borders. You will know that all the creative and communication ideas One Club celebrates are outstanding works dealing with such changes, with flexibility.
Please come to the exhibition and enjoy new advertising approaches of the 21st century.
Ad Museum Tokyo
A Letter from the CEO of The One Club
Welcome to the ADMT annual exhibition of the 2013 One Show, featuring the Gold, Silver and Bronze Pencil winners from the past year. The One Club is honored to co-host this exhibition showcasing the most innovative and exciting new work from international markets.
Among the countries represented in the One Show this year, Japan was awarded thirteen Pencils in Design, including five Golds. In both traditional posters and experiential design environments, Japanese agencies have been leaders in pioneering ground-breaking visual communication that expands the definition of design.
The One Club is proud to continue a partnership with the ADMT which was begun over ten years ago, with the intent of bringing the best and most inspiring advertising and design to a wider international community.