One Show 2012 Exhibition

At Ad Museum Tokyo Organized by Yoshida Hideo Memorial Foundation and the One Club for Art and Copy
Cooperation by Dentsu
From March 6 (Wednesday) to May 12 (Sunday), 2013

It is a great pleasure for us to introduce award-winning works of One Show 2012 in collaboration with The One Club, a non-profit organization based in New York. The One Club has been recognizing and celebrating individuals whose work demonstrates outstanding creativity in the advertising world and also it has been discovering talented young creatives and nurturing them for decades. Today, the scope of The One Club activities has expanded and it is not limited to advertising but covers all disciplines of communications activities. While One Show honors excellent works using traditional media and traditional creative methods, it also recognizes and celebrates work using new media and execution using state-of-the-art technology. However, regardless of category or media, from its birth to today One Show has been maintaining the judging criteria of whether the work stimulates, leading to new ways of creativity. One Show has become one of the most esteemed international awards, respected by those in the creative world, regardless of communication disciplines. People in the creative world have been striving to create work with creative excellence to be recognized by One Show.

Takako Matsushiro
President
Ad Museum Tokyo