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D&AD 2014 Exhibition
From November 8, 2014 (Saturday) to December 27, 2014 (Saturday)
Black Pencil winning works will be exhibited until March 1, 2015 (Sunday)
Organized by Yoshida Hideo Memorial Foundation and D&AD
At Ad Museum Tokyo

The D&AD Awards were launched in 1963 by D&AD, a not-for-profit organization, in London. The Awards are considered to be the most coveted, toughest and most aspired to by creatives around the world. The Black Pencil, the grand prix, is awarded to work which is truly ground breaking, leading to the next stage of creativity. 2014 was a landmark year for the D&AD Awards because seven Black Pencils were awarded, the most ever in the history of D&AD. It was also a great year for Japan because “Sound of Honda—Ayrton Senna 1984” was awarded a Black Pencil, the second Black Pencil awarded to a Japanese work, after an interval of six years. It is a great pleasure for us to introduce the seven Black Pencil winning works and other great works from around the world. Among the works exhibited here you will find creative power solving various problems that our world is facing.

Toyoko Mori
Ad Museum Tokyo

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