||What Adventures Await? The 11th Creative Top Now Exhibition
Dates: Thursday, December 3, 2015 to Saturday, January 16, 2016
Venue: Advertising Museum Tokyo
Supported by Dentsu
The 11th Creative Top Now Exhibition at the Advertising Museum Tokyo is an advertising awards exhibition presenting diverse forms of marketing communication, including not just mass media advertisements but also outdoor advertising, promotions, design, product packaging and more. Under a single roof, the exhibition brings together the top award-winning works recognized by eight leading organizations in the advertising industry.
These award-winning works include journalistic corporate commercials that examine society, product design that erases borders between design fields, extreme fiction and experimental copying, emotional visuals that only outdoor advertisements can express, promotional ideas that cast a new light on commemorative occasions, newspaper advertising that invites younger generations to spread across the internet, and more. While these incredible works were selected by these advertising-related organizations based on very different criteria, what they all share in common is their undeniably unique perspectives and ideas.
Engendering new ideas and refining forms of expression, these brilliant works in advertising attained these highest honors by taking on challenges and adventures of all kinds. Outstanding advertising communications embrace many “adventures” as they grasp and guide society’s mood and suggest new values. Such is the essence of creativity.
What awaits us? What adventures? What surprises? What unprecedented novelty?
We invite you to enjoy the “year’s best” in advertising at the 11th Creative Top Now Exhibition.
Last but not least, let me also express our deepest thanks to all the individuals and organizations whose assistance has made this exhibition of prizewinning advertising possible.
Advertising Museum Tokyo