||Another Mountain One Show 2015
Dates: Friday, January 22, 2016 to Saturday, February 27, 2016
Venue: Advertising Museum Tokyo
Supported by Dentsu
Our first exhibition this year introduces works that have won awards in The One Show, one of the world’s three greatest advertising prizes, organized by The One Club for Art & Copy, a non-profit established in 1975 in New York, USA, in order to discover and nurture young creators.
The One Show is judged each year by a panel of the world’s leading creators, and is an award that is held in high regard by the global advertising industry.
Award-winners in 2015 included advertisements using American-style cynicism and humor, as well as entertainment and innovation that save the world, and advertisements that take a stand on social issues such as gender. Each one of them includes amazing ideas that have moved people around the world.
Recently, developments in technology have changed the media environment, leading advertising to a new stage. Campaigns that create a buzz go beyond media in the extent to which their ideas are accepted into people’s lives. Attempts to solve global social problems that emerge using the ideas and methods of advertising have already begun to create major waves.
In this exhibition, we look at each individual idea that changes the world as a “Mountain” that forms part of the global scenery. Our “Mountains” of ideas continually provide us with inspiration, and make us aware of changes in the scenery around us. “Look at advertising and see the world” – you will see a greater, more exciting, unseen landscape. Creative and communications ideas that have built up the world’s scenery will be on show for your pleasure at “Another Mountain” ONE SHOW 2015. I hope you will enjoy it.
Toyoko Mori, President
Advertising Museum Tokyo
Welcome to the ADMT annual exhibition of the 2015 One Show, featuring the Gold, Silver and Bronze Pencil winners from the past year. The One Club is honored to co-host this exhibition showcasing the most innovative and exciting new work from around the world.
This year we received 22,400 entries from 65 countries globally.
I am thrilled to say that Japan again has performed extremely well on a global scale.
For the second year in a row a Japanese agency has taken home top honors in The One Show Design categories. In 2014 Hakuhodo received Best of Show in Design and in 2015 Dentsu has taken home the top honor, Best of Show in Design.
This places Dentsu at an incredible 4th on the Global Agency Rankings.
If we look at the rankings of Japanese agencies in Design, this is even more impressive as Japan agencies hold 5 of the top 13 places.
Among all the countries represented in the One Show this year, Japan is ranked second, which is an amazing feat, even ahead of the United Kingdom, Australia, Brazil and Germany.
Japanese agencies have shown their strength as design and communication leaders on the global stage.
The One Club is proud to continue a partnership with ADMT, which was begun over eleven years ago with the intent of bringing the very best and most inspiring advertising, new media and design from The One Show to a wider international community.
Chief Executive Officer
The One Club
The One Show
The One Show is known as one of the world's greatest international competitions. Each May, world-leading creative directors gather in New York as judges and enthusiastically promote superior work by showcasing creative excellence in a range of categories. There were 13 categories in 2015, including categories aimed at general advertisement.
Our show will introduce major winners from the 2015 One Show and especially winners from Japan.
The One Club
The One Club for Art & Copy is America's foremost nonprofit organization in the field of advertising and design. Headquartered in New York, its mission is to commend outstanding creative craft in advertising and to elevate the value of creative work.
The One Club was founded in 1975 to consolidate the advertising awards administered by The Art Directors Club and The Copy Club. It has about 1,000 members, including some of the most prominent art directors and copywriters in the industry, and is very active, holding seminars and workshops to nurture young talent and publishing the quarterly One Magazine.