We wish you all a very happy New Year.
It is a great pleasure for us to start the New Year with the “One Show 2009” exhibition at Ad Museum Tokyo. This exhibition is organized jointly by the One Club, which is a non-profit organization based in New York, and by the Yoshida Hideo Memorial Foundation.One Show, organized by the One Club, is one of the most renowned international advertising awards. Creative leaders throughout the world judge entries and recognize works with creative excellence in advertising and award individuals, one of the characteristics of One Show. These awards are one of the international awards that those in the creative world aspire to the most.One Club produces three annual awards competitions – the One Show, One Show Design and One Show Interactive. In 2009 entries from Japan won numerous awards in One Show Design and One Show Interactive.In today’s difficult economic environment, new strategies, which work most effectively for today’s marketing, advertising and media, are a must. How do the people in the creative industry challenge the difficulties of the times? All the winning works exhibited here will tell you that they go beyond what has been defined as advertising communications and prove that they are expanding their domain of activities.Please come and see and sense for yourselves where all the creative ideas are as well as the new possibilities and vitality of advertising communications.
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