||TOKYO COPYWRITERS CLUB 2016 EXHIBITION
Dates: Thursday, August 4, 2016 to Saturday, September 24, 2016
Organized by Yoshida Hideo Memorial Foundation / Tokyo Copywriters Club
I am very pleased to present the “TOKYO COPYWRITERS CLUB 2016 EXHIBITION” co-organized with the Tokyo Copywriters Club at Advertising Museum Tokyo this year as well.
The TCC Award, Japan’s premium advertising copy award, is an advertising prize with a focus on advertising copy, recognizing copywriters and commercial planners.
This year’s chair of the TCC Awards Screening Committee, Shinichi Fukusato, has told us that “the world at large and the media environment, as well as hearts and minds themselves, seem to be more and more complex; in this context, perhaps advertisements are becoming a little too pedantic. We hope to plump for ads and copy which catch our attention without ‘overthinking too hard’.” This clear policy in screening has led to the selection of many advertising works which have found warm receptions in living rooms and become general topics of discussion.
The award-winning works bring us to laughter, weep, surprise, and make us think, giving us a sense of the “power of words” to tug at the heartstrings. We receive the message that while “what to say” is important, “how to say it” is becoming even more essential.
The concept for this year’s exhibition is “TCC Awards: enjoyable for all.” Do take a look and enjoy the world of advertisements and copy, enjoyable without thinking too hard, even more fun if you take in their depth, along with the “God of Copy” as rendered by Kirin Kiki.
Advertising Museum Tokyo
Toyoko Mori, President
TCC Advertising Award Exhibition 2016 Greetings from the Chair
This yearly exhibition features superb advertisements selected by the “Copy Screening Committee,” sponsored by the Tokyo Copywriters Club (TCC).
This year as well, the award-winning works have been selected from a total of 8,199 applications sent in by copywriters and planners throughout Japan.
Enjoy their magnificent viewpoints, imagination, and expressive ability.
Tokyo Copywriters Club
Takashi Nakahata, Chair