Museum of Advertising and Marketing
ADMT. ADVERTISING MUSEUM TOKYO
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About ADVERTISING MUSEUM TOKYO

Advertising Museum Tokyo (ADMT) is the only museum in Japan dedicated to promoting the importance of advertising and marketing studies --- both to the academic community and to the general public.

ADMT, which opened its doors in December 2002, was established by the Yoshida Hideo Memorial Foundation to commemorate the centennial of the birth of the late Yoshida Hideo, the fourth president of Dentsu.

Visitors to ADMT will find an extensive display of advertising as well as access to the AD Library with its vast collection of literature on advertising and marketing.

The display space is divided into two areas: a permanent exhibit area where visitors can trace the history of advertising in Japan through the chronologically arranged vintage advertisements; a temporary exhibit area where visitors can see award-winning advertisements from Japan and around the world and, occasionally, specially planned exhibits with items from the museum’s own collection.

ADMT presents twelve temporary exhibitions each year, and also exchanges its permanent exhibition – rotating items from its archive collection.

The Museum possesses approximately 150,000 pieces of digitally archived advertisements, ranging from the Nishiki-e (colored woodblock prints) dating back to the Edo period, to the current television commercials. Many advertisements are on display in the museum, and all can be viewed on the terminals in the AD Library.


Yoshida Hideo Memorial Foundation. Introduction to Yoshida Hideo Memorial Foundation and its objectives
Profile of Yoshida Hideo. Introduction to the significant achievements of Yoshida Hideo

About ADVERTISING MUSEUM TOKYO
Yoshida Hideo Memorial Foundation
Profile of Yoshida Hideo
Information
Hours and Schedules
Access Map
Museum Information
Exhibitions
Temporary Exhibitions
Permanent Exhibitions
History of AD in Japan
How to best enjoy
The library for Advertising and Marketing
About the Library
Library Guide
How to Search
Access Map
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(c)2007 Yoshida Hideo Memorial Foundation Yoshida Hideo Memorial Foundation