Advertising Museum Tokyo (ADMT) is the only museum in Japan dedicated to promoting the importance of advertising and marketing studies --- both to the academic community and to the general public.
ADMT, which opened its doors in December 2002, was established by the Yoshida Hideo Memorial Foundation to commemorate the centennial of the birth of the late Yoshida Hideo, the fourth president of Dentsu.
Visitors to ADMT will find an extensive display of advertising as well as access to the AD Library with its vast collection of literature on advertising and marketing.
The display space is divided into two areas: a permanent exhibit area where visitors can trace the history of advertising in Japan through the chronologically arranged vintage advertisements; a temporary exhibit area where visitors can see award-winning advertisements from Japan and around the world and, occasionally, specially planned exhibits with items from the museum’s own collection.
ADMT presents twelve temporary exhibitions each year, and also exchanges its permanent exhibition – rotating items from its archive collection.
The Museum possesses approximately 150,000 pieces of digitally archived advertisements, ranging from the Nishiki-e (colored woodblock prints) dating back to the Edo period, to the current television commercials. Many advertisements are on display in the museum, and all can be viewed on the terminals in the AD Library.