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Group Tour Reservations

In view of COVID-19 countermeasures, Course A has been temporarily suspended. Ad Museum Tokyo offers free tour programs for groups and organizations. Advance registration is required to use these programs.
Please see the important reminders below and make a reservation for the course of your choice.

About Reservations

  • Reservations are accepted from 7 days prior to the tour date.
  • Reservations can only be made online.
  • If you wish to change or cancel your reservation, please check the e-mail sent to you at the time of application.

Important Reminders

  • If you wish to cancel or change your reservation, please do so at least one day in advance.If you have to cancel or change your reservation on the day of the tour, please be sure to contact us at 03-6218-2500 (12:00 - 18:00)
  • After entering the museum on the day of the tour, please come to the lounge at the back of the shop on BF2.
  • Please understand that your tour may be cancelled if you arrive later than your reservation time.

Course A※Temporarily suspended [Self-guided group tour] 
Available in Japanese and English
※Temporarily suspended

  • Audience: All visitors
  • Course overview: A museum guide will present an overview of the facility and the exhibition highlights. After that, you will be free to explore the museum.
    1) Facility overview and exhibition highlights (10 minutes)
    2) Self-guided tour
  • Days & times: Tuesday to Saturday,
    11:00-17:00
  • Duration: Approx. 10 minutes (excluding self-guided tour)
  • Number of visitors: Up to 50 people
  • Meeting place: B2F Lounge (at the back of the shop)
  • Participation fee: Free
  • Reservations: Online reservations only
To reserve Course A, click here

Course B [General tours, including school field trips, training, etc.] 
Available in Japanese and English

  • Audience: All visitors
  • Course overview: A museum guide will escort you through the museum and briefly introduce the exhibition highlights.
    1) Facility overview (5 minutes)
    2) Permanent collection tour (20 minutes)
    3) Special exhibition tour (5 minutes)
  • Days & times: Tuesday to Friday,
    12:00/13:00/15:00/16:00
  • Duration: Approx. 30 minutes
  • Number of visitors: Up to 20 people
    ※More than 10 people will be divided into two groups.
  • Meeting place: B2F Lounge (at the back of the shop)
  • Participation fee: Free
  • Requests from the museum: When entering the museum, please wear a mask, take your temperature, and disinfect your hands. For more information, please refer to “Requests Upon Visiting the Museum.”
    Requests Upon Visiting the Museum
  • Reservations: Online reservations only
To reserve Course B, click here

Course C [Specialized tour for researchers, university students] 
Available in Japanese

  • Audience: Visitors who want a specialized understanding of advertising history, like university seminars and research
    ※Please use this service when you want more a specialized lecture and commentary than the general tour provides.
  • Course overview: The content will be determined in advance based on your group’s interests, such as a research topic or materials that you would like to explore in depth.
    Course example:
    1) Watch a video on the history of advertising in Japan (15 minutes)
    2) Listen to a lecture on the history of advertising with slides (30 minutes)
    3) Hear commentary on the permanent and special exhibitions (30 minutes)
    4) Q&A (5 minutes)
    ※The above is an example. Times will vary depending on the content.
  • Days & times: Tuesday to Friday,
    12:00/15:00
  • Duration: Approx. 50-90 minutes
  • Number of visitors: Up to 10 people
  • Meeting place: B2F Lounge (at the back of the shop)
  • Participation fee: Free
  • Requests from the museum: When entering the museum, please wear a mask, take your temperature, and disinfect your hands. For more information, please refer to “Requests Upon Visiting the Museum.”
    Requests Upon Visiting the Museum
  • Reservations: Online reservations only
To reserve Course C, click here

Frequently Asked Questions

Q:Can I take photos?
A:Yes, but only for personal use. However, taking video and the use of a tripod or selfie stick when taking photos are prohibited.
Q:Can I check my bags at the museum?
A:No, we do not have a bag check.
※Please note that lockers are not available inside Caretta Shiodome.
Q:Are tours available in a language other than Japanese?
A:Course A and Course B are available in English.
※We do not provide interpretation services.
Q:Is there a parking lot for large buses?
A:No, we do not have a parking lot for large buses. Please see the Caretta Shiodome website for information on parking (paid) for regular automobiles.
Q:Can I make a tour reservation by phone?
A:We do not accept reservations by phone. Please use the Ad Museum Tokyo website to make your reservation.
Q:Is there a fee for the tour?
A:Tours are free of charge.
Q:Can elementary school students take a tour by themselves?
A:Yes, if the consent of a parent or guardian has been obtained.
Q:Is a reservation required for a self-guided (group) tour?
A:For group tours of 20 people or more, please make a reservation.
Q:Is it possible to tour the museum in a wheelchair?
A:Yes, you can. There are stairs in the museum, so please use the Caretta Shiodome elevators when moving from one floor to another.